As observed by Puranjay Singh, there are several self-proclaimed 'experts' who have made generic suggestions that are founded in the past. Following their advice to increase your number of posts per week or write blog posts more frequently won't always work.
Irrespective of how confident or compelling the posts are, there's no proof to the existence of an absolute, conquer–all formula for social media marketing.
First off, every company is unique, as are the problems they're trying to solve, and the characteristics of the audience they want to attract. Additionally, social media platforms are constantly evolving, and with them the behavior of audience groups. There's no plausible way for one formula to produce brilliant results for every single business.
Imagine you were marketing an IT services based company and a restaurant on social media. Would your approach to both be the same? Study your audience and niche, and formulate the best plan possible for your brand, specifically.
To help with this, there's a range of solutions available which every marketer can use to analyze their results improve their performance.
Here is a short list of four such tools.
- Google Analytics is a great way to study and optimize your social media efforts. By determining which platforms drive most of your conversions, you can make an informed choice on where to invest your time and money.
- Content curation app DrumUp is a quick source for content to fill in your engagement gaps. Its online content reserve option and advanced scheduling (with creation of account groups for multiple account management) are great time-savers.
- Social monitoring tool Social Mention helps monitor brand mentions, competition and important keywords. Their sentiment analysis option, in particular, is great for brand reputation gauging and management.
- Image optimization app PicMonkey is the ultimate destination for images. Not only does the app have canvases to choose from for different usage, but there are also pre-made templates with background and font styles for each of them.