Throughout the entire campaign, Trump dominated on social receiving around 3X the engagement of Hillary Clinton. His main campaign hashtag, #MAGA, was used over 8 million times in the last month of the campaign, more than double that of Clinton's top tag, #ImWithHer.
As Talkwalker CEO Todd Grossman explained to the American Marketing Association, "Trump's been a master of tailoring his messages and approach and created a brand that resonated with his followers and beyond."
In a world where public figures, even Presidents, are brands unto themselves, Trump used the power of social media to get himself to the very top. 5. Excedrin - #DebateHeadache
For a few years now, headache drug Excedrin has been quietly effective when it comes to marketing through social. This year, they built on their already stellar portfolio of work by taking advantage of the US Presidential Debates.
On the day of the final debate, Excedrin posted and then promoted several tweets and their hashtag with a very simple message that resonated with everyone, not just headache sufferers.