5. Custom Audiences
A Custom Audience is an ad targeting option that lets marketers serve ads to their existing customers. Custom Audiences work best when segmented by behavior or demographic – for example, people whose purchases have high average order value, or parents who have bought multiple items for kids in the past.
6. Lookalike Audiences
If you already keep a list of your most valuable customers, you can find more Facebook users like them with Lookalike Audiences. This targeting method provides a powerful way to reach customers who are more likely to convert based on their interests in similar products or services. If you want to expand your campaign reach and increase your customer or user base, then you definitely want to explore the potential of Lookalike Audiences.
7. Facebook's Audience Network
Facebook’s Audience Network enables marketers to extend their ads to reach people outside of Facebook by automatically adapting ads to new native, interstitial, and banner formats. It is an extension of Facebook’s vast targeting capabilities, allowing developers to offer ad spots in their mobile apps to brands with similar fans and audiences across Android and iOS devices.