Remember a few years back when you were trying to convince your boss that your business needed a real website – not just a ‘web presence’ (an html version of your brochure.) Fast forward to today… finally, your website has evolved to become the information and transactional epicenter of your business (congrats!) but you realize that’s still not enough. Now, everywhere you look on the web you see video. Every social media ‘poke’, ‘share’, ‘link’, ‘favorite’ and ‘like’ is about some new video that everyone is talking about. Big brands are all over video, your friend’s business has been using video for years now and yet there you and your company are, still finessing the text in your value proposition.
What to do? You know that doing video poorly is a waste of time and money. How do you convince your boss it’s time to invest in Brand Video and Video Marketing?