The online video space is like one giant, crowded bar and all anyone wants to do is watch the “big game”. That’s the space we’re dealing with today. It’s noisy, there are plenty of distractions and you’ve got to find a way to rise above it all and capture everyone’s attention.
In those fleeting moments when viewers aren’t consuming content they have searched for, you’re trying to get their attention to pitch to them why they should give your product or service a chance. Potentially, you have a huge, captive audience and it’s easier than ever to get your content in front of viewers, but getting them to stop and stay in a whole other issue. One way to stand out above the crowd, noise or no noise, is a really well-made silent video. We bring you 7 top tips to using this kind of approach in your video marketing.