Facebook video ads yield amazing results for creators and marketers who leverage the platform effectively. I’m not just talking about fat stacks of cash either - whether your objective is to close sales, build a list, or win a whole bunch of new followers, fans, likes, and clicks, Facebook video ads provide an unmatched ability to target your ideal viewers with content they are sure to enjoy. But which Facebook video ad formats are the most effective?
In our research to find the top performing video ads on Facebook, the Videospot team looked at pages from national brands, media companies, and even local business. We evaluated the success of the video ads based on their publicly displayed views, likes, comments, and shares.