Adults Spend 6 Hours a Day on Social Media
Other takeaways from the report included the observation that American adults now spend 5.6 hours a day using digital media, including 3.1 hours via mobile devices and 2.2 hours on desktop and laptop. Meeker also highlighted the rising global use of ad blocking software, especially in developing markets. India, for example, has a mobile ad blocking penetration rate of 28%, while in China it is 13%.
However, e-commerce, voice recognition, gaming and mobile entertainment are all on the rise, and Meeker noted that there are now 2.6bn gamers around the world compared to just 100m in 1995.
Another trend that she identified is the rise of extremely powerful US and Chinese internet companies, which may worry competition regulators, but not Meeker, who told the Financial Times in an interview that these firms are likely to step up their competition with each other.
“People don’t spend enough time looking at how intense the competition is,” she said. “The bet here is – we can’t stop progress. Are we better off or worse off? So far, the data implies we are better off.”
That’s it. That’s all I could glean from 355 slides. Of course, you may want to wade into Meeker’s 2017 Internet Trends Report and see if there are a few more news nuggets that I’ve missed. I only found nine. But that’s still a few nuggets short of a dozen. So, maybe it’s just an off year.