VIDEO PRODUCTION GUIDE 2023

In video production, several crucial elements contribute to creating high-quality and engaging videos. These elements work together to ensure that your video effectively conveys its message, captures the audience's attention, and meets your objectives.

Here's what's important in a video production:

1. Clear Objectives: Define the purpose and goals of your video. Whether it's to educate, entertain, promote a product, or tell a story, having clear objectives will guide your entire production process. Try to stick to one main objective and not cloud with too many goals when producing corporate videos.

2. Script and Storyboard: Develop a well-structured script and storyboard. This outlines the flow of your video, including scenes, shots, dialogue, and visual cues. Planning ahead helps ensure a coherent and compelling narrative.

3. Pre-Production Planning: Proper pre-production involves organizing logistics, such as location scouting, casting, scheduling, and gathering necessary equipment. Adequate planning reduces potential hiccups during the production phase.

4. Quality Equipment: Invest in good-quality cameras, lenses, lighting equipment, and audio gear. High-quality equipment contributes significantly to the overall production value of your video. When you work with a professional video production in Singapore, like us - we take care of this!

5. Professional Crew: Depending on the scale of your production, having a skilled and experienced crew is essential. This includes a director, cinematographer, camera operators, sound technicians, and more.

6. Art Direction and Set Design: Design sets, props, and visual elements that align with your video's concept and messaging. Strong art direction enhances the visual appeal and storytelling of your video.

7. Lighting: Proper lighting sets the mood, highlights important elements, and ensures that your video looks professional. Use a combination of natural and artificial light sources to achieve the desired effects. Only skilled and experience crews or in another word, professionals knew how to get this done for you.

8. Sound Quality: Clear and crisp audio is crucial. Use quality microphones and audio recording equipment to capture dialogue, narration, music, and ambient sounds effectively.

9. Direction and Guidance: A skilled director guides the actors and crew to achieve the desired performances, shots, and overall visual style of the video. In a small team or leaner video production crew, this often steered by the Director of Photography (DOP) or Cinematographer.

10. On-Set Atmosphere: Creating a positive and collaborative atmosphere on set helps the talent perform better and fosters creativity among the crew. We want to produce high quality content, but that doesn't mean we can't have fun shooting.

11. Cinematography and Composition: Pay attention to shot composition, framing, camera angles, and movement. Visual storytelling techniques enhance the emotional impact of your video. These days everyone can just pick up a camera and shoot. But to compose a shot, only skilled and experience camera operator or DOP can do it well.

12. B-Roll and Cutaways: Capture supplementary footage, also known as B-roll, to add variety and depth to your video. Cutaway shots can be used to emphasize certain points or actions especially footage to compliment the interviews or narrations.

13. Editing: Skilled video editing is crucial for assembling footage, adding visual effects, transitions, music, and graphics. A well-edited video maintains pacing and keeps the audience engaged. Post-production services provided by theVideocompany is structured to level up your brand positioning and always in the mind of achieving your marketing goals.

14. Color Grading: Enhance the visual tone and mood of your video through color correction and grading. Consistent color treatment contributes to the overall visual identity. 

15. Music and Audio Design: Select appropriate music, sound effects, and audio cues that complement the narrative and create an immersive experience.

16. Graphics and Visual Effects: Incorporate graphics, text overlays, animations, and visual effects to reinforce key messages and add visual interest. Video animation company in Singapore like us always suggest what's best for your video.

17. Post-Production Quality Control: Review the final edit for any technical issues, inconsistencies, or errors before publishing. theVideocompany normally provide 2 to 3 rounds of revisions to align client's feedback with the marketing objective.

18. Distribution Strategy: Determine where and how your video will be distributed – whether it's on social media, your website, in exhibition or other platforms. Tailor the video format to suit the chosen platform. theVideocompany creates multiple format to suit vertical video format for social media.

19. Audience Engagement: Engage with your audience through comments, likes, and shares. Encourage discussions related to the video's content to foster a sense ofcommunity.

Below is a bonus video marketing basics that helps to rank your video.

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VIDEO MARKETING

Video marketing fundamentals that help rank your video

Why let your newly produced video waiting to work itself? Organic reach is limited by your existing social media and website traffic, so you want to expand your outreach. Have some basic video marketing optimization to garner massive online exposure, which you can link it back to your website.  

Let us show you how you can leverage on the power of videos to captivate your audience!

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3-BASIC VIDEO MARKETING TECHNIQUES

(1) Online Video Distribution & Video SEO

• Keyword Research based on your targeted keywords
• Keyword Competitor Analysis to select keyword(s) with the highest possibility of being ranked on the 1st page of Google, with your niche
• Keyword Search Volume Analysis to ensure enough people are actually typing in the keyword in their search queries – Go to where the market is!
• SEO Copywriting such as video title & description including few targeted keywords in your content, so that the video can be found when search
• Create your Profile on each video directories and platforms such as YouTube, Vimeo, Dailymotion etc.
• Submission and uploading of each video to online video directories, including your copy title, description and website link you want your traffic
• Backlink of your website in the video description (applicable to some video directories), giving your keyword rankings a boost in the search engines
• Tag selected keywords to your video, and your video is optimized with the correct keyword density to ensure it ranks well in the search engines

*Do note that keyword stuffing does not work, instead, create multiple version and format for each video. You can then upload, tag different keywords for different objective and different URL.

(2) Social Signals

Getting your videos more social presence and votes to increase their popularity online, driving traffic from social shares to your videos will get them indexed faster, and also more backlinks to your website. Popular social media like Facebook, Instagram, TikTok, LinkedIn, Twitter, Pinterest etc.

So create the vertical format and portrait format and/or versions for each video and post them on social media to garner traffic you want.

• Create at least 2 version of each video
• Create 16:9, 9:16 or 1:1 format for different social media
• Post your video together with your copy and website link targeted URL
• Engage in video comments and shares

(3) Social Bookmarks

Driving traffic and backlinks to your videos and getting them ranked quickly to dominate the search engine ranking results.

• Creation of social bookmark account in top 30 social bookmarking sites such as Delicious, Digg, Reddit etc.
• Submission of 10 video URLs to top 30 social bookmarking sites. This provides more backlinks & traffic to the videos, helping them to dominate the search engine results page.

It's A Wrap! Now, Conclusion.

Now you have the importance of video production process and the basic fundamentals of video marketing techniques. It's time let's level up - Let us know your next video production idea, and we are all ready to help you craft and produce your corporate and marketing videos. Finding the right video production agency takes a bit of research and careful consideration. But by following these tips, you'll be able to find a video content partner that aligns with your goals, delivers high-quality videos, and helps you achieve your marketing objectives.

Author: Arigatographer
Digital Strategist and Video Producer

At theVideocompany, we are on a mission helping brands, companies make strategic videos that engages their target audience. Our services includes:

• Video production
• Live-streaming services
• Event management and AV production
• Filming crew

Let us know how theVideocompany can help you with. We are ready to go!