Christian Dior is one of the many luxury brands that leverage social video, and the couture house has opened up its social channels to give its audience a glimpse behind the scenes. In March 2017, it uploaded 109 videos to YouTube, Instagram, Facebook, and Twitter, generating a total of nearly 16M views, and 1.6M engagements. Its most popular Instagram video upload is a fantastic example of ‘real’ content, as viewers are given a rare look into the Dior archives, and the dazzling array of blue hues that have been used over the years.
Source: SocialMediaToday
BEYOND THE REALITY BRAND STORY VIDEO
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