These are slightly different, but all are relationship-based.
As you set out in your business, look for opportunities to do in-kind sponsorships. With in-kind sponsorships, no money exchanges hands, but services do.
For instance, you could offer to promote a charity fundraiser on your site and social media, in your storefront or office and in your e-newsletter.
The charity, in exchange, lists you as a sponsor of the event in the program, on its web site, in its social media leading up to the event, promoting your brand at no cost.
Creating effective partnerships with others benefits all parties. You give referrals to trusted partners with whom you’re happy to work and they can send referrals your way.
Think about the business people you want to partner with and remember, the relationship is a reflection of who you are to others, including your customers.
Brandscaping is a really cool form of partnerships. Content marketing genius Andrew Davis wrote the book, Brandscaping: Unleashing the Power of Partnerships, and coined the phrase.