As smartphones have become easily accessible across the world, real human connection is waning in some ways. We need human interaction, so how do we fill the void? Social media, my friend.
This is why “video snacks” can work like a charm. You can use short, highly engaging 60- to 90-second videos to walk your customer through the next steps. I recently had the opportunity to connect with Logan Young, the VP of strategy at BlitzMetrics, to learn more about the power of video and the metrics that matter when it comes to video engagement.