5. How much is each lead worth?
Understanding the breakdown of costs until you have a number for each lead is recommended so that you aren’t spending more on ads than you're likely to gain in subsequent revenue. Have this number in mind while setting your ad budget and time frame for running it.
If you see that after 24-48 hours you're spending more than you should per click, it’s time to re-assess the campaign and ensure you're on the right track.
As noted, there's a lot to take in when utilizing Facebook ads, but these key, establishing questions will help ensure your campaign starts off on the right foot, helping you move closer towards maximizing the potential of the platform.