1. Use native Facebook content
Over the past year, there's been a dramatic decrease in organic post reach on Facebook - in fact, only an estimated 2% of your page fans actually see your posts. Because of this it’s important to do all you can to set your posts up for success.
One way to do this is by posting native Facebook content. Facebook gives preferential treatment to its own content over links/videos shared from other sites. Here are some ways you can do this:
- Upload your videos to your Facebook video library, rather than embedding URLs from YouTube, Wistia, Vimeo, etc.
- Try sharing posts from other Facebook Pages instead of links to outside sites.
- Create photo albums within Facebook to use in posts.
2. Optimize videos for best results
Facebook videos are 135% more likely to be viewed than photos - and as noted above, the platform's headed in the direction of all-video news feeds in future, so it’s crucial to ensure your videos have a real impact.
Here are a few tips for success:
- Turn on “autoplay” so when users scroll through their feeds, your video will start playing automatically, and thus be more likely to draw them in.
- Try your hand at live videos, which are 3X more likely to be watched than regular videos.
- Add closed captions to your videos. Many users scroll through their feeds on their mobile devices in places where they may need to keep their phones on silent. Including subtitles will allow them to watch your video in full effect, even if they can’t listen with sound.
So, if you’re like me and thoroughly enjoy scrolling through your feed to see all those Tasty and Delish recipe videos, or those heartwarming animal videos The Dodo always posts, then you’re in luck. Videos are the future of Facebook, and likely the future of how most content in general is consumed.