So, what’s the alternative? Well, as I’ve also said several times, Google’s “brand lift” solution and Facebook’s “brand lift” offering provide advertisers with a better set of metrics. Now, I realize that the ad budget is generally different than the organic video marketing budget – except in small businesses. But, if there are lessons that video marketers can learn from advertisers, then they should learn them.
For example, video marketers can also use Google Surveys to get fast, reliable opinions from consumers across the internet and on mobile devices — allowing you to make more informed business decisions, understand content marketing’s impact, and keep a pulse on the health of your brand. Here’s how it works: You need to choose your target audience, type your questions, and watch the results roll in within hours. Pricing is 30¢ per complete for 1 question surveys, and $3.00 per complete for 2 or more question surveys. Each respondent answers all questions in a survey. When it comes to picking an audience, you have several targeting options like women and men ages 25-34; Android smartphone users with the Google Opinion Rewards app; or audience panels, which are a way to target groups of respondents that are generally difficult to find, such as students.