2. The mere exposure effect
You know how they say familiarity breeds contempt? Well, that’s not necessarily true - in reality, familiarity more often breeds affinity. It’s called the ‘mere exposure effect’, and it’s why the big brands constantly hit you with their ads, because through the simple process of repeated exposure, you're more likely to form a connection with a brand's presence, and become a customer a purchase as a result.
So how can I use this in your marketing efforts if you don't have a big brand budget?
Exposure doesn't have to cost the Earth, especially if you hone your messaging down to specific audiences and audience groups who are more likely to be receptive to your message.
If you're about to approach a company and see if they’re interested in your product, target their key staff and decision makers on social media with your ads.
Looking to establish your business in a new region? Then geo-focus your ad content for a few weeks and boost that exposure level.