What are the strategies that really worked on social media this year and how can you replicate or adapt them for your needs in 2017?
We scoured the web, looked at the metrics and here’s what we’ve put together - a list of six of the best social media marketing campaigns across multiple platforms and industries to get you inspired for 2017.
1. Airbnb - #LiveThere
Airbnb have shaken up the hospitality sector, both in terms of the service they provide and their excellent marketing. As our hospitality social media report shows, there’s plenty that all brands can learn from Airbnb's success.
Their “Live there” campaign, which focused on encouraging people to live like a local, was the result of smart consumer research from Airbnb which suggested 86% of its users select the platform because they want to experience the cities they visit like locals. The campaign video received 11 million views on Facebook, 56,000 likes and 5,200 comments.
Airbnb also made good use of Instagram by partnering with both professional photographers and users to create mages with messages like the one below.