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Content Strategy - Mistakes To Avoid

#ContentStrategy #ContentMarketing #SocialMedia


Writing a relevant and interesting content for your business success is very good option that one can opt for. But what if you find that your content results are not where you would like them to be? In this situation, take the time to figure out what’s going wrong. As we all know that content quality is fundamental. But sometimes, providing relevant, and beneficial content to your readers is not enough. There are several factors that are essential for giving value to your words that bring about the action you want from your audience.

Trigger the interest
Write the content with a personal touch that can elicit emotion in the reader. The introduction is the ideal place to include a catchy phrase that will interest and convince your audience to keep reading it further. With this, you can see a positive reaction from your readers. There’s nothing better than a personal tone to stir up emotion in your readers and give your content credibility.

Qualitative yes, ugly no
There should be quality present in both contents as well as in the way it is presented. The page layout is an important aspect. Make sure that your content is well-organized in a way that puts the most important points first. Carefully select good quality images that illustrate your articles.

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Sharing, it’s always about sharing
Don’t neglect the great distribution networks that are at your disposition. Important networks, friends, colleagues…inspire everybody to share your content. Social networks are a goldmine for this type of job, because if the content is well prepared and of high quality, they can allow it to go viral and exceed your goals. Lastly, take your financial plan into consideration, invest in sponsored posts on or in other campaigns of social networks.

The importance of timing
The digital world is changing at the speed of light, and if your content is published at a wrong time, it can simply fail. Find out yourself though experimental testing or studies that which time will be perfect for you to reach out to your audience.

Video Content as marketing tool
Online video is a powerful & effective marketing tool for your business. It is one of the best methods to help people get a real feel for you, and what your company's products & services can offer. Video marketing allows you to instantly brand yourself as an expert and thought-leader of whatever niche(s) you may be in

From Forrester Research..

  • 60% of all web traffic comes from online videos
  • 68% of the Top 50 Internet Retailers display videos on their websites
  • 100% of studies conducted proved that video marketing increase sales and user engagement, allowing you to drive more traffic and therefore more sales
  • Videos get 267% more backlinks than normal posts - and 20% of people will read text while 80% will watch a video with the same exact content

....and with this outstanding insights, do let us know your video ideas and let us help you produce an outstanding marketing tools for your real estate business.

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