If you rewind back to 2011, video was set up to be all the rage. At this time, YouTube had 112,764,000 unique visitors in the US for the month of January, and bloggers were raving about Flip Cams as the must have accessory for video.
Since then, all of our phones record HD or even 4K video, Wi-Fi and 4G speeds have increased, digital cameras offer professional quality for a reasonable price, the GoPro is a thing and 360 video has begun. And YouTube now has over 1 billion monthly active users, which is over a third of people on the internet
In fact, YouTube sees over 6 billion hours of video watched every month and Facebook has seen a sharp rise in video views, while Twitter created Vine and bought Periscope for short clips and live streams alike. Everywhere you look, every other web page or article has an embedded video somewhere.
It has become the norm. By 2017, it is estimated that 69% of all web traffic will be video. When it comes to marketing property, video is now essential.
The main marketing benefit is engagement. A video can auto-play and the moving images and sound can draw people in. They can stay on a web page for longer and let’s be honest, watching a video is easier that reading. In this fast-paced online culture which we live in, that is crucial.