This compilation of the most popular social networks worldwide prepared by Statista gives a clear picture with Facebook ruling supreme. This won't be a shock to anyone! With over 1,590 million active users, it holds an 18% market share, 7% more so than its closest competitor, the Facebook-owned, WhatsApp.
Following from this, we have predominantly APAC favoured platforms, with QQ (9%), WeChat (8%) and Qzone (7%) all with over 600 million active users, highlighting the array of offerings the APAC. We then see a cluster of predominantly western social media networks in Tumblr (6%), Instagram(4%) and Twitter (4%).