If you haven’t been involved in a video production before, it’s natural to feel a little daunted by the process. Here are a few tips to get the most out of the experience.
First, be sure you know what you are trying to accomplish. One of the biggest reasons a project falls short of expectations is that the client (in this case, you) can’t decide what they want and keeps moving the target during production. This adds cost and erodes quality.
Next, choose your video producer carefully. Look at their past work to make sure it is compatible with what you want. Have them show you pieces that have budgets similar to yours. Make sure they know your industry and understand marketing — not just video production. If your producer simply shoots video without understanding the broader context, your product may miss the point.
Finally, be available to supply the resources that the producer needs. This can include everything from access to people, locations, relevant logos and photography to the prompt review of concepts, scripts and rough edits.
Most video producers want to produce a good product. Help make it easier for them and you will benefit.