All clients want to bring too many ideas and thoughts into a video while still keeping it short. And, if the client can’t really articulate their vision, and they’re relying on you to come up with what they want, sometimes, you can lose the sale.
I’ve learned over the years that when I tell a client we will develop their story from conducting interviews instead of creating a script and storyboard, it eases their stress. The client trusting you - the video producer - to pull out the best portions of the interviews and keep the ideas concise gets the ball rolling and helps you land the sale.
The process is simple. We do interviews, preferably with the client and the business owner. We send the audio files to a video transcription company. We get the transcripts back in a couple of days and write the stories completely from the interviews, just like a news reporter does. I use information in the narration, and I use the interviews to convey opinion and emotion. In most cases, it’s much easier and less time consuming than developing a script and trying to get clients to say something that’s scripted rather than the conversational style of an interview.
In the Data Center video below, we used stock footage for the opening scene. We told the story through the eyes of our client’s customer, and we developed the script from the interviews. This video achieved its goal as well, helping our client “connect” with their prospects. It’s helped them close several key sales.