If you’re not already using Instagram, then this probably isn’t the killer feature that’ll finally get you across, but for those that are, it adds another consideration to the process. Of course, you could be sacrificing impressions and reach (as you’ll be uploading multiple images in one post), but the added context may also boost engagement – it’ll be another element to test and experiment with.
Instagram now has over 600 million users, with 400 million active on the platform every day. In addition, 150 million people are using Instagram Stories every day, underlining the popularity of storytelling on the platform. Given this, it makes sense for brands to consider how platform use is changing, and how they can tap into the narrative trend by using the various options now at their disposal.