6) Authority (Thought Leadership)
Let’s go back to the example of thought leadership earlier. As a thought leader, you're also perceived as a person of authority, a credible source of information whom your followers can trust.
With this sort of reputation, you can enjoy a higher level of engagement - whether it be from fans who share your insights with the rest of their network, ask you questions to find out your opinion or recommended course of action, or click the like button to silently agree with what you say.
In other words, as an authority, you would have no problem establishing and facilitating a conversation between yourself and your audience.