February Leaderboards: News, Virality, and Lifestyle
Of course, it seems no leaderboard chart would be complete without Tasty. The Buzzfeed-owned food brand pulled in almost 1.2 billion total views in February. This was about 400 million less views than in January, which means Irish lifestyle brand MetDaan stepped in with 1.7 billion views to take Tasty’s previous 5th place, bumping the foodie company to 6th place. Regardless of Tasty’s position loss, the brand still has a greater 30-day view average than any other publisher, with over 15 million views in the first 30 days (compared to the next-best stat of roughly 7.2 million in the first 30 days for The LAD Bible).
February’s leaderboard definitely shows Facebook users’ interest in news, lifestyle, and viral content — usual fare for the platform. In addition to UNILAD, The LAD Bible, NTD Television, Viral Thread, MetDaan, and Tasty, brands such as Daily Mail (news), MetDaan Creative (lifestyle and beauty), Bright Side (viral video), and The DoDo (animal clips) claimed the final spots on this month’s leaderboard.
Bright Side and The DoDo were close to landing on January’s most-watched leaderboard for Facebook, so it’s no surprise they came in 9th and 10th respectively on this month’s chart. MetDaan Creative, however, seemingly came out of nowhere, jumping 8 spots up from last month’s 16th position. The beauty and lifestyle brand pulled in over 917 million total video views; its most popular clip about unique hairstyle options claimed 33.5 million views alone in its first week, and has so far generated a total of 57.8 million views and 1.7 million engagements.