The importance of Instagram Stories for brands should be clear by now, but none of those points matter if brands don’t actually implement Stories in their Instagram marketing. Here are a few key ways to start doing just that:
#1 Use Stories for to Cover an Event: At first glance, the slideshow style of Instagram Stories may seem inconsequential. But in some instances, your brand may not want to constantly bombard your followers with content throughout the day.
For example, if multiple team members of Brand Awesome were at a convention and all of them were using Brand Awesome’s Instagram account, Awesome’s followers might get overwhelmed by the amount of content and choose to unfollow the account. In this case, it may be in Brand Awesome’s best interests to instead allow all its team members to post to one Story, which its followers can watch at their leisure all in one go.
#2 Make it a Not to Miss Feature for Followers: It’s also important to take a cue from Instagram’s new feature and think about ways your brand can tell a story which will delight your followers and make your Instagram Stories a can’t-miss part of their day.
A good example of storytelling comes from National Geographic, one of the most skilled brands around at dominating social media and video marketing. On Instagram on August 9, the wildlife and nature-centric company posted a string of images and videos around the replica of a Viking longhouse in Denmark: