What It Could Mean For Marketers
While the new option is currently in testing, it does have some interesting impacts for marketers if it becomes more widespread.
The visual elements of social media have now, arguably, become more important than the written word (hence the growth of visual platforms), a fact not lost on Facebook and evidenced by their focus on video. Given that the new link preview design draws color from the underlying featured image, marketers and social media managers will now need to go beyond clever headline writing and give careful consideration to the image used - what color preview will this generate and will it have the desired trigger for the user?
They'll need to consider things like washes and vignettes on their images, and understand how these will be shared beyond their own Page and account for it.
I think the new design is a step in the right direction, and it'll be interesting to see where Facebook intend on taking this.
Currently the new look link previews impacts shared URLs. Previews with calls to actions such as “learn more” remain the same, and Instant Article previews are not impacted.