Everyone loves a good story, so why should your video be any different? A story, in essence, is a progression with a beginning and an end. Along the way, it identifies a problem and presents a solution.
Start by identifying the pain point. What is the problem your product or service solves? Make sure you present it in a way that your audience can easily identify with. Oftentimes, walking through a simple scenario or case example can help viewers connect.
Once you've painted a compelling picture of the problem, present your solution. What makes your product or service the ideal solution? Why should they choose you over the competition? Be clear and confident with your value proposition. Your solution should create a desire in the viewer to act, and act soon.