TOP FACEBOOK PAGE IN SINGAPORE
Here is the compilation of Singapore's Top *Facebook page from the media category. The majority are independent media or alternative media that has been feeding us with information (newsfeed); whereas 5 who made up to the list are run by Singapore's media giant; Singapore Press Holdings and Mediacorp. This list also features the top most watched video each media has posted in the last 3 months.
Here's the breakdown on types of media;
- News: 4
- News and User Generated Content: 3
- Road Cam and User Generated Content: 2
- Short Video / Self-Generated Content: 6
FYI; we have also written an article to discuss what are the common ingredients we found in these viral videos. It explains the concept, the emotions and other key factors involved. So, it's not impossible to start a viral video; if you're a brand owner, marketer, or even individuals, the article will give you a great insight and ingredients to make your video viral :)
1. ChannelNewsAsia
Total Fans: 2.2m
Highest viewership: 841,000 views
2. TheStraitsTimes
Total Fans: 1.1m
Highest viewership: 700,000 views
3. SGAG
Total Fans: 712k
Highest viewership: 1,500,000 views
4. Stomp
Total Fans: 571k
Highest viewership: 384,000 views
5. AllSingaporeStuff
Total Fans: 361k
Highest viewership: 867,000 views
6. TheSmartLocal
Total Fans: 323k
Highest viewership: 551,000 views
7. Mediacorp Channel 5
Total Fans: 250k
Highest viewership: 28,000,000 views
8. irememberSG
Total Fans: 242k
Highest viewership: 681,000 views
9. Mothership.sg
Total Fans: 209k
Highest viewership: 1,200,000 views
10. FabricationsAboutThePAP
Total Fans: 162k
Highest viewership: 5,500,000 views
11. AsiaOne
Total Fans: 154k
Highest viewership: 430,000 views
12. Roads.sg
Total Fans: 145k
Highest viewership: 365,000 views
13. SureBohSingapore
Total Fans: 116k
Highest viewership: 689,000 views
14. Ben Chia Lor
Total Fans: 115k
Highest viewership: 706,000 views
15. The Merlion Press
Total Fans: 104k
Highest viewership: 20,000,000 views
Let's discuss
1. Is alternative media doing better than the media giants, in terms of engagement?
2. What kind of video content you think will work best for Singaporeans?
3. Do you agree that we need more compelling stories (videos) on Facebook?
You can email me your thoughts at shah@thevideocompany.sg and let's keep in touch. Do let me know if you need any help or questions regarding social media or producing a video.
*This research study is conducted independently by Singapore's video production house THEVIDEOCOMPANY, to ascertain the most viral popular videos posted by Singapore's Facebook pages in the last 3 months. The result may represent the video consumption rate, viewership and engagement in Singapore. Research data are collected based on the following conditions; Singapore-based Facebook page under 'media' sub-category, having English as the main language, with more than 100,000 total fans, and videos with more than 300,000 views (viewership) in a single post, from 1 June 2017 to 20 Sep 2017. You may contact the author via email at shah@thevideocompany.sg should you wish to contribute, comment or feedback in regards to this article and research.
Author: M.Shah, TheVideoCompany
Data Sources: Facebook, SocialBaker