There are three distinct stages of video production you should be aware of. Each phase will have its own challenges and will vary depending on the size of your project. Large scale productions in the television and film space will have dedicated teams working on each phase. Whether you are creating a short online video or larger sized project, the getting familiar with the three main stages below will enhance any video production.
VIDEO PRODUCTION STAGES
Scripting & Storyboard – The pre-production phase of a project is where all the planning takes place before the camera rolls. Whether its measured in minutes, hours or days, this planning phase sets the overall vision of the project. Pre-production also includes working out the shoot location and casting. You’re in pre-production mode the moment you start writing down a few points to cover in a video even if it is a short piece made for a blog. As your projects become more ambitious you can start to storyboard the project. Storyboards can really smooth out the post-production process when it’s time for editing.
Production begins once the footage is recorded. This process will capture all the scenes and information captured in the pre-production process. During the production process you will work out the lighting requirements, framing and composition. Some projects will also shoot B-Roll during the production process. B-Roll is supplementary footage that is included in the finished product.
The post production process begins after all the footage has been captured. This is actually one of my favourite parts of the video making process. Graphics can be added along with images, music, colour correction and special effects. Post-production is like putting the last coat of paint on in a room and it will be well worth the time to learn the basics. This is where your video project will really come to life.
Offline Editing: This is where all footage, b-rolls, cutaways, audio, music background, media, images will be positioned according to the storyboard and scripts. At this stage the first cut, also known as the rough cut will be reviewed by the client to confirm the storyline before the editor works on the next draft.
Online Editing: After series of changes to the storyline, online editing will be the last step of the post-production where all lower thirds, subtitles, effects, color correction, color grading will take place to live-up and enhance the aesthetics of the video.
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VIDEO MARKETING PROCESSES
Online Video Distribution & Video SEO
Submission of each video to top 10 online video directories such as YouTube, Metacafe, DailyMotion etc. giving you massive online exposure and traffic to your website
Creation of company profile in each of the 20 video directories.
SEO copywriting for video title & description so that the video can be found for your targeted keywords.
URL of your website displayed prominently on the video site, driving more visitors to your website.
Backlink of your website in the video description (applicable to some video directories), giving your keyword rankings a boost in the search engines.
Keyword research based on your targeted keywords
Keyword competition analysis to select keyword(s) with the highest possibility of being ranked on the 1st page of Google
Keyword search volume analysis to ensure enough people are actually typing in the keyword in their search queries – go to where the market is!
Selected keywords are tagged to your video, and your video is optimized with the correct keyword density to ensure it ranks well in the search engines.
Getting your videos more social presence and votes to increase their popularity online
Increase in Facebook Likes, Shares
Pinterest Pins and Shares
Increase in video comments & shares on YouTube
Driving traffic to your videos and getting them indexed quickly, and also more backlinks to your site.
Driving traffic and backlinks to your videos and getting them ranked quickly to dominate the search engine ranking results.
Creation of social bookmark account in top 30 social bookmarking sites such as Delicious, Digg, Reddit etc.
Submission of 10 video URLs from Part 1 to top 30 social bookmarking sites. This provides more backlinks & traffic to the videos, helping them to dominate the search engine results page.
SEO copywriting of social bookmarking description for your video and website, to ensure your targeted keywords are found in online search results.
Includes submission of your main website URL to the top 30 social bookmarking sites - giving your website more traffic and backlinks, helping boost the ranking of your keywords in the search engine results.