There are three distinct stages of video production you should be aware of. Each phase will have its own challenges and will vary depending on the size of your project. Large scale productions in the television and film space will have dedicated teams working on each phase. Whether you are creating a short online video or larger sized project, the getting familiar with the three main stages below will enhance your video production.

(1) Pre-Production

Scripting & Storyboard; The pre-production phase of a project is where all the planning takes place before the camera rolls. Whether its measured in minutes, hours or days, this planning phase sets the overall vision of the project. Pre-production also includes working out the shoot location and casting. Storyboards can really smooth out the filming process when capturing each scene, and post-production process when it’s time for editing.

(2) Production / Filming

Production begins once you are on-set-location or the footage is recorded. This process will capture all the scenes, interviews and creative design planned in the pre-production process. During the production process you will work out the lighting to set the mood, framing and composition. Most projects will also include the B-Roll shoot. B-Roll is supplementary footage that is included in the finished product. Corporate video production now can adapt lifestyle concept, rather being too dry eversince more social media trends becoming more and more vibrant.

(3) Post-Production

The post production process begins after all the footage has been captured. This is actually one of my favourite parts of the video making process. Graphics can be added along with images, music, colour correction and special effects. Post-production is like putting the last coat of paint on in a room. This is where your video will really come to life.

• Offline Editing: This is where all footage, b-rolls, cutaways, audio, music background, media, images will be cut into the timeline according to the storyboard and scripts. At this stage the first cut, also known as the rough cut will be reviewed by the client to confirm the storyline before the editor works on the next draft.
• Online Editing: After series of changes to the timelines / storyline, online editing will be the last step of the post-production where all graphics, lower thirds, subtitles, effects, color correction, color grading and audio-post will take place to live-up and enhance the aesthetics of the video.

We have compiled a list to how a video production process are made to success with a bonus video marketing basics that helps to rank your video.