My point is, few million viewership is rare and it's so hard to achieve, that such achievements, Singaporeans should be proud of as it's a milestone for a local Facebook page. Digital, Marketing agencies and Video Production Houses has been busy in crafting such video for their clients; but it's not that easy (duh, who said it was) and not many that have met such level of virality. But these agencies still kept their KPIs on their toes. Hence, they are still progressively good think-tank for brand owners to engage them. To be honest, sometimes we just have to keep away from thinking of being one, to be one. Get away from the numbers, just make it fun for your audience, engage them like nobody does. So, what's the formula?